Our Story
About It's Play Tyme
Transforming NYC Metro corporate events with high-energy game shows that bring people together, spark genuine laughter, and build lasting bonds.
The Founding Story
Born from a Passion for Play
It's Play Tyme was founded in May 2013 by Lisa Lawrence— a visionary entertainer from Teaneck, New Jersey with one bold idea: what if corporate events didn't have to be boring?
What started as a single game show concept quickly grew into the NYC Metro's most sought-after entertainment company. Today, we're a family-owned and operated business serving NJ, NYC, and CT — with over 3,000 events and 15+ years of experience bringing joy to groups of every size.
Our mission is simple: create unforgettable team building experiences through the power of live game show entertainment. We bridge cultures, break down barriers, and bring people together — one buzzer at a time.
Our Journey
Founded in Teaneck, NJ by Lisa Lawrence
First Fortune 500 client — expanded to NYC market
500th event milestone — added CT service area
Launched virtual & hybrid game show formats
Celebrated 10 years & 2,500+ events hosted
3,000+ events and counting — still family-owned
Why We're Different
Why Choose Us
Four pillars that set It's Play Tyme apart from every other entertainment vendor.
Professional Hosting
Our energetic, experienced hosts keep every crowd engaged from the first buzz to the last round. No reading from a script — pure authentic energy that commands any room.
Full Production
Professional sound system, event lighting, LED scoreboards, and large-format screens — we bring the full game show studio experience directly to your venue.
Custom Game Packages
Every event is tailored to your company, culture, and goals. Custom questions, branded props, company-specific trivia — we make it uniquely yours.
Fortune 500 Experience
Netflix, BMW, Merck, American Express — our client roster speaks for itself. We deliver world-class entertainment at any scale, for any audience.
Our Philosophy
We Bridge Cultures Through Play
In today's diverse workplace, finding common ground can be challenging. That's why we design every game show experience to be radically inclusive — activities that transcend backgrounds, languages, ages, and abilities.
Whether it's a 50-person onboarding event or a 300-person all-hands celebration, our approach remains the same: meet people where they are, celebrate what they know, and create moments of genuine joy that leave lasting impressions.
When your team plays together, they grow together. That's not just our tagline — it's a truth we've witnessed at 3,000+ events across the NYC Metro area.
Let's Plan Your Next Epic Event
Reach out today — we'll customize the perfect game show experience for your team.
Or call us: (201)-357-2979